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Trade marks have great commercial value in today’s competitive markets. This means that there is much to consider when registering a trade mark or endeavouring to ensure it is not infringed.

This On Demand webinar looks at how trade marks need to be considered in commercial transactions, how to secure and register trade marks, and how to deal with disputes relating to them.

Learning outcomes

  • Gain insights into the importance of trade marks in commercial transactions including the searching of trade marks as part of due diligence, buying and selling trade marks, recording the change of ownership, and how to license trade marks.
  • Understand better the processes involved in securing and registering trade marks including the drafting of a description of goods and services, deciding whether to use logos or words and the specific issues with Maori trade marks.
  • Learn more about trade mark disputes, what the test for infringement is, how to manage situations where there is no registered trade mark, the misuse of trade marks online and in Google AdWords, and dealing with cease and desist letters.

Who should view?

Commercial lawyers and general practitioners who advise clients on trade mark matters.

Order timeframe

Access details will be delivered via email within 15 minutes.


Jenni Rutter
Kensington Swan

Jenni Rutter is a partner at Kensington Swan. She has worked as an IP specialist for over 20 years in NZ and the UK. 

Jenni helps clients identify and protect IP such as trade marks, brand names, designs, domain names, patents and copyright.  She is an expert in developing and establishing brands overseas and has helped many NZ companies take their products and services to the world. 

Jenni also advises businesses on how to commercialise their IP through licensing or franchising agreements and advises on the IP issues associated with buying or selling a business.

Jenni has many years’ experience in resolving IP disputes. She enforces IP rights, and defends clients on the receiving end of a complaint. 

Rachel Colley

Rachel heads the trade mark and commercialisation team at boutique IP firm, CreateIP, which acts for a number of well-known New Zealand brands.

She advises local and international companies on brand development, management and risk strategies, compliance, commercialisation and enforcement of their IP in relation to their New Zealand activities and overseas.