Traditional approaches to business development, such as coffee meetings and attending industry events, are time-consuming and are limited by your ability to be in only one place at a time. This personalised approach to winning new clients restricts your growth potential – or to put it another way, it isn’t scalable.
Digital marketing, on the other hand, enables you to communicate with many potential clients at the same time, regardless of where you are and what you are doing. It works for you 24/7 and (if done well) targets your market as a whole, not just people you already know or happen to bump into. The number of client leads generated for you is down to the quality and relevance of your marketing, not the number of hours you spend drinking coffee.
Digital marketing provides great opportunities for the profession, particularly to firms with growth aspirations who are willing to be nimble and embrace new ways of working. At the same time, digital marketing is also a potential threat because it is a key tool for businesses seeking to disrupt the legal industry.
This webinar is brought to you by two of the partners of a small boutique law firm with New Zealand’s most visited law firm website (measured by Alexa Rank), who have used digital marketing to double their client base over the last two years.
For this webinar, attendees can submit questions via twitter.
- Learn the basic elements of a digital marketing strategy.
- Learn how to use digital marketing to lasting effect, including for client acquisition and retention.
- Learn about tools to measure the success of your strategy and to analyse your competitors’ performance.
- Learn about the differences between organic and paid search strategies.
Who should attend?
All lawyers as well as marketing and practice managers and technical solutions providers wishing to use, or enhance their use of, digital marketing. Other professionals such as accountants would also benefit from attending.
Andrew is a corporate and commercial lawyer who specialises in advising tech companies and tech investors.
He leads Simmonds Stewart’s digital marketing efforts, including managing the development of the firm’s website which attracts more traffic than any other New Zealand law firm website (measured by Alexa traffic rank).
Since he is obsessive about web stats, Simmonds Stewart partners and staff have learned not to get trapped in front of a screen with Andrew when he is looking at analytics tools like Alexa.com, Moz.com or of course Google Analytics.
CEO & Partner
Victoria is a senior ICT practitioner who acts on a broad range of domestic and international tech transactions, as well as managing conflict and dispute resolution on behalf of her clients.
Until recently, Victoria considered herself a luddite in respect of digital marketing, but has seen first hand the transformative effects on a business of a great digital marketing strategy. She is a firm believer that law firms need to embrace change in their sector and find new ways of doing business and attracting clients. Digital marketing is a great first step.