Trade Marks: Protecting Your Clients’ IP

Author(s): compilation of papers


Materials comprised of a paper and a PowerPoint handout


Jenni Rutter, Partner, Kensington Swan
Rachel Colley, Partner, Create IP


Trade marks have great commercial value in today’s competitive markets. This means that there is much to consider when registering a trade mark or endeavouring to ensure it is not infringed.

These materials will look at how trade marks need to be considered in commercial transactions, how to secure and register trade marks, and how to deal with disputes relating to them.

These materials will help you

  • Gain insights into the importance of trade marks in commercial transactions including the searching of trade marks as part of due diligence, buying and selling trade marks, recording the change of ownership, and how to license trade marks.
  • Understand better the processes involved in securing and registering trade marks including the drafting of a description of goods and services, deciding whether to use logos or words and the specific issues with Maori trade marks.
  • Learn more about trade mark disputes, what the test for infringement is, how to manage situations where there is no registered trade mark, the misuse of trade marks online and in Google AdWords, and dealing with cease and desist letters.

Intended audience

Commercial lawyers and general practitioners who advise clients on trade mark matters.

Publication dateOctober 2018
FormatPDF and/or hard copy
CPD Seminar Papers ISBN: W0205/P
ADLS Members $ 21.74
Non-Members (lawyer) $ 30.43
Non-Members (public) $ 30.43
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